Each approach requires different tools when it comes to creation of the source email, dissemination to specific recipients, and integration with other back-end systems, notably the accounting system, the customer relationship management (CRM) system, and possibly even the inventory management system.

We may earn affiliate commissions from buying links, which help support our testing.

We look at the latest developments in this segment and review 10 of the top players to help you find the right solution.

This platform has a generous feature set that combines marketing automation with email marketing, sales, and CRM.

Following the industry trend of expansion, Constant Contact now tackles popular marketing channels like social media and media buying.

Anchored by solid integrations with the Zoho suite of SMB solutions, Zoho Campaigns is an excellent email marketing solution that also enjoys a long list of integrations with Zohos stable of other SMB software products.

Campaigner leads the competition with well-priced email marketing, automation, and reporting features that serve well as the lynchpin to a businesses marketing hub.

While its not cheap, Salesforce Pardot sets its own standard across martech automation and email marketing, mainly because it combines an intuitive design with very deep features covering loads of integration options and AI-powered analytics.

SendinBlue is evolving from email marketing to a more comprehensive solutions hub with expanded automation and built-in CRM functionality suitable for most small businesses.

Campaign Monitor brings ease of use, rich templates, and powerful analytics to email marketing However, it trails the competition in a few areas, notably direct online support.

GetResponse is versatile, easy to use, and can cover most small businesses marketing needs in one affordable and fairly feature-rich interface.

Mailchimp rules the email marketing category, but it now adds domain and website hosting, a website builder, and CRM features.

All of which not only help its customers but move Mailchimp towards full-on marketing automation.

Working off existing contact lists to nurture and engage potential customers, email marketing combined with email automation can help keep customers engaged, track their customer journey, and boost sales.

The popularity of email newsletters, which help companies and brands reach subscribers directly in their inboxes, helps ensure high visibility and engagement that few websites or social media properties can.

Having a tool that can address email marketing needs is critical for any size of business.

What is Email Marketing Software Email marketing software can manage your contact lists, help you design and send compelling emails, and track whether these were opened and read.

The good news is that it does not cost much to get started with email marketing, nor is it a very difficult undertaking.

Many of the solutions in this roundup have affordable initial plans and some even offer onboarding services for new customers.

The 10 products weve chosen also have a gamut of self-serve support and knowledge-base articles to help overcome common issues.

As email marketing solutions go, we see a range of options from text-based template solutions that marketers can quickly make their own to more complex HTML or JavaScript templates.

Leveraging email for marketing can take several forms, for example, some businesses might decide their most effective marketing tactic is a value-add newsletter delivered to a gated community of subscribers.

Others might want to tie their emails directly to their product and sales engines, providing special offers and deals to recipients.

Best Email Management Software For Mac